A consumer experience puff count that more closely reflects a proportion of consumer usage behaviours.Ģ. Considering this wide range of use patterns we carry out testing and report 2 different puff count figures that cover a representative range of puff durations based on product use.ġ. This is an important factor to consider when setting the duration of the puff for testing. Each user of the product will have different patterns of use throughout the day and compared to other users of the product.